Category Archives: Interaction Design

UX Advantage 2015: Keynote – Beyond the UX Tipping Point: Infusing Design Into Our Organizations

Jared Spool, UIE – Disney magic band: most important UX event in 2014; completely changes your park experience; pre-choose preferences and stuff before you go, including kid’s favorite characters, birthdays, etc; $1billion investment – Disney used to have a horrible … Continue reading

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UX Advantage 2015: Building a Design Culture within IBM

Adam Culter, Design Team Program Director, IBM – 15 years at IBM, first 12 years did consulting as a designer – long design legacy; original intent to humanize technology; in the 80s and 90s, IBM lost its way with focus … Continue reading

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UX Advantage 2015: Introducing Nasdaq to UX

Chris Avore, AVP, Product Strategy, Nasdaq – in position for 2-3 years; recent accomplishments: ability to grow our awesome and sizable team – organization understands design, moving customer feedback up the lifecycle into the discovery phase – execs excited, outside … Continue reading

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UX Advantage 2015: Inventing the Yes Lawyer

Traci Walker, Contracting Officer, US Digital Service and Jeff Gladchun, Director of Product Development, Fidelity Investments – Jeff started at Fidelity reviewing for compliance; exposed to product and enjoyed working with designers and developers; now in product management – Traci … Continue reading

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UX Advantage 2015: The Candidate Experience and Performance-based Hiring

Lou Adler, CEO, Adler Group – top traits of top people: 8 items from presentation; every one is predictable during the hiring process; most people use a process that doesn’t find this out – comparable results; trend of growth; achiever … Continue reading

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UX Advantage 2015: Keynote – Culture Work: Organizational Becoming Made Practical

Marc Rettig, Fit Associates – A fable: The Shoemaker and the Strategist; shoemaker thrives on connection (dance and real people), strategist thrives on control (march and abstractions) – Hugh Dubberly, Dubberly Design, dubberly.com; wonderful conceptual models; “the creative process” poster; … Continue reading

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UX Advantage 2015: Government’s Design Lessons

Dana Chisnell, Co-Founder, Center for Civic Design and Dean Logan, County Clerk, Los Angeles County – LA County, largest in US, Dean’s been in that role for 9 years; Dana is also now part of US Digital Service for the … Continue reading

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UX Advantage 2015: Infusing MasterCard with UX

Karen Pascoe, SR VP Group Head User Experience, MasterCard – hardest role ever; most support ever; lead UX on emerging payment products; MasterPass (secure commerce), outreach to startup developer community (APIs and SDKs), personal payments (mobile money; tied to identity) … Continue reading

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UX Advantage 2015: Bringing UX to all of GE

Samantha Soma, UX Program Facilitator – GE is 130 years old – shout-out to engineers: GE has been a design company for its entire history – 2010-2011: discovered 14th largest software company in US, unbeknownst to them; analytics tools build … Continue reading

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UX Advantage 2015: The Role of Outsiders

Scott Zimmer, Head of Design, Capital One and David Baker, ReCourses – is there a shift from using outside firms: no; more inside designers than ever, but there is much more design going on, so plenty of work for agencies … Continue reading

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