CHI 2014: Nathan Eagle of Jana Mobile

work with carriers and advertisers to enable micro payments for services and data collection via mobile devices, especially in emerging markets
mobile phones are huge enablers in developing countries
$24 for a low-cost android phone: 3G WiFi GPS touchscreen
1.35 billion android users vs 1.3 billion windows users worldwide
more than 50 of internet users are in developing countries; Facebook on track to earn majority of revenue in emerging markets in next few years
mobile operator data: CDR; track normal patterns in deidentified data; can detect unusual events, like earthquakes and disease outbreaks, based on deviations from normal; drive policy decisions and disaster response
small data: predict cholera outbreaks in Rwanda a week prior; not detecting cholera but roads washing out; need more than CDR for correlation to reality
issues of consent
prepaid airtime is 8-12% of daily wage; looking to offset costs by having people participate in data and research and content; marketing spend can offset costs; redirect $200 billion away from 1950's ads like billboards to mobile device interaction and help people make money; good for carriers, advertisers, and individuals