Rockwell Automation In A Nutshell

What is Rockwell Automation?  I find that I am asked that all the time.  I have heard and developed some fairly decent descriptions.

We develop and deliver products and services for industrial automation.  Basically, any manufacturer that automates their machines to produce stuff that you use most likely uses something we make or deliver.  We have 60% of the North American market in this arena, and double-digit percentages elsewhere.

Here are a few one-liners (attribution reserved to protect the guilty):

“We make the brains and the clickity-clacks that run machines in factories.”

“We make electricity do work.”

“We make the things that make the things you use.”

You may know us through our brands… Allen-Bradley, Reliance Electric, Dodge Power Transmission, Rockwell Software, Anorad, Entek, Propack Data.  We recently celebrated our 100th anniversary.  We’re a $4.5 billion company traded as ROK on the NYSE.

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