Korean UX from MobileUX Camp DC 2011
I attended and presented at MobileUX Camp DC last Saturday. I went to a number of sessions, the most interesting for me was a one on Mobile UX in Korea. A few items that particularly intrigued me:
- Within 9 months of the introduction of the iPhone, 1/4 of all Koreans had a smart phone. Projected to be 1/2 within one year.
- Naver provides 60-80% of all internet traffice. Daum provides another 20% and is focusing on mobile to take share from Naver.
- Koreans always use the Naver and Daum portals as their entry to the web, rather than an open-ended search engine like Google. Apps and other items that appear on the portals are overwhelmingly adopted. Koreans adopt new technology and apps and throw away old very frequently.
- Android smartphones support the 3×4 keyboard from feature phones which makes Korean very fast to enter (almost never need to double bink a button). The iPhone does not. This has driven adoption of Android smartphones to outstrip the iPhone.
- Daum has a streetview-like capability in their mapping app, and link it to the history of photos of the same place. Thus far, they have 3 years of photos. Imagine being able to look back 10 or 20 years to see what was in a particular place at a particular time.
- On Twitter, 140 characters of Korean allows around three full paragraphs. Twitter is used very conversationally, with long back-and-forths. Often, the form is paragraph 1 is context setting, paragraph 2 is making an argument, and paragraph 3 is asking a question.
- Many cell phones receive broadcast TV. Most Koreans watch TV on their phones, but don’t use digital video as much.
- It is common now to see couples sitting across from each other, each engrossed in their own smartphone. Is this really where we want things to end up?
This entry was posted in Interaction Design
. Bookmark the permalink