Author Archives: Jim

UX Advantage 2015: Bringing UX to all of GE

Samantha Soma, UX Program Facilitator – GE is 130 years old – shout-out to engineers: GE has been a design company for its entire history – 2010-2011: discovered 14th largest software company in US, unbeknownst to them; analytics tools build … Continue reading

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UX Advantage 2015: The Role of Outsiders

Scott Zimmer, Head of Design, Capital One and David Baker, ReCourses – is there a shift from using outside firms: no; more inside designers than ever, but there is much more design going on, so plenty of work for agencies … Continue reading

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UX Advantage 2015: Designing a Global UX

Gina Villavicencio, Director UX Design and James Nixon, General Manager, Digital Globalization, Marriott International – share an accomplishment or two: – ratings and reviews product; 2/3 of millenials use ratings and reviews before choosing a hotel; search visibility; Marriott not … Continue reading

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UX Advantage 2015: Fidelity’s Shift to Design-driven UX

Steve Turbek, SVP UX Design, Fidelity Investments – 3 1/2 years with Fidelity – 60,000 employees – Customer Experience is not just designing screens, but a motivating program across the whole organization; call center; in-person branch experience – naturally led … Continue reading

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UX Advantage 2015: Reinventing the PayPal.com Experience

Bill Scott, VP of Next Gen Commerce, PayPal – 4 years at PayPal – key accomplishement: reinvented “check-out” process – slight variance in conversion is a lot of $$$ – war room: 2-3 designers, 3 engineers, 3 product folks (balsamiq … Continue reading

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UX Advantage 2015: Keynote – The Challenges of Making UX a Competitive Advantage

Karen McGrane – wanted to make an event for people who are already making it happen as leaders in their orgs – 6 interviews – executive sessions, huge global corporations where design initiatives are big and working; 4 interviews on … Continue reading

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CHI 2014: Keynote – Scott Jenson of Google

“The Physical Web” Apple, Fro Design, now Google contrast experience of Amazon Whispersync (zero experience, it just works) vs Jabra headphones (waking his wife up in other room) mobile moving too fast to standardize yet, eg pull to refresh is … Continue reading

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CHI 2014: Interactive Surfaces and Pervasive Displays

Pervasive Information Through Constant Personal Projection by Christian Winkler AMP-D: interactive personal ambient display that projects on floor near device; constant personal projection; course augmented reality; interaction on floor, hand, mobile mobile devices disconnect from immediate environment; this helps reconnect … Continue reading

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CHI 2014: Modeling Users and Interaction

Model of Visual Search and Selection Time in Linear Menus by Gilles Bailly model to understand human performance for target acquisition in realistic menus novice: scan, skip around; intermediate: directed search with some error; expert: directed search with less error … Continue reading

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CHI 2014: Case Studies – Realities of Fieldwork

An Ethnographic Study of South African Mobile Users by Susan Dray [10 minutes of technical problems; harumph] consulting with undisclosed client study from 2008 to inspire ideas on entering African market; interested in mobile devices; broad scope, with tentative ideas … Continue reading

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