Author Archives: Jim

UX Advantage 2015: The Candidate Experience and Performance-based Hiring

Lou Adler, CEO, Adler Group – top traits of top people: 8 items from presentation; every one is predictable during the hiring process; most people use a process that doesn’t find this out – comparable results; trend of growth; achiever … Continue reading

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UX Advantage 2015: Keynote – Culture Work: Organizational Becoming Made Practical

Marc Rettig, Fit Associates – A fable: The Shoemaker and the Strategist; shoemaker thrives on connection (dance and real people), strategist thrives on control (march and abstractions) – Hugh Dubberly, Dubberly Design, dubberly.com; wonderful conceptual models; “the creative process” poster; … Continue reading

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UX Advantage 2015: Government’s Design Lessons

Dana Chisnell, Co-Founder, Center for Civic Design and Dean Logan, County Clerk, Los Angeles County – LA County, largest in US, Dean’s been in that role for 9 years; Dana is also now part of US Digital Service for the … Continue reading

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UX Advantage 2015: Infusing MasterCard with UX

Karen Pascoe, SR VP Group Head User Experience, MasterCard – hardest role ever; most support ever; lead UX on emerging payment products; MasterPass (secure commerce), outreach to startup developer community (APIs and SDKs), personal payments (mobile money; tied to identity) … Continue reading

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UX Advantage 2015: Bringing UX to all of GE

Samantha Soma, UX Program Facilitator – GE is 130 years old – shout-out to engineers: GE has been a design company for its entire history – 2010-2011: discovered 14th largest software company in US, unbeknownst to them; analytics tools build … Continue reading

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UX Advantage 2015: The Role of Outsiders

Scott Zimmer, Head of Design, Capital One and David Baker, ReCourses – is there a shift from using outside firms: no; more inside designers than ever, but there is much more design going on, so plenty of work for agencies … Continue reading

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UX Advantage 2015: Designing a Global UX

Gina Villavicencio, Director UX Design and James Nixon, General Manager, Digital Globalization, Marriott International – share an accomplishment or two: – ratings and reviews product; 2/3 of millenials use ratings and reviews before choosing a hotel; search visibility; Marriott not … Continue reading

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UX Advantage 2015: Fidelity’s Shift to Design-driven UX

Steve Turbek, SVP UX Design, Fidelity Investments – 3 1/2 years with Fidelity – 60,000 employees – Customer Experience is not just designing screens, but a motivating program across the whole organization; call center; in-person branch experience – naturally led … Continue reading

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UX Advantage 2015: Reinventing the PayPal.com Experience

Bill Scott, VP of Next Gen Commerce, PayPal – 4 years at PayPal – key accomplishement: reinvented “check-out” process – slight variance in conversion is a lot of $$$ – war room: 2-3 designers, 3 engineers, 3 product folks (balsamiq … Continue reading

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UX Advantage 2015: Keynote – The Challenges of Making UX a Competitive Advantage

Karen McGrane – wanted to make an event for people who are already making it happen as leaders in their orgs – 6 interviews – executive sessions, huge global corporations where design initiatives are big and working; 4 interviews on … Continue reading

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