I attended Friday’s conference at MoDevUX in DC. For the next few posts, I’ll be providing tidbits that I took away from each of the sessions I attended. Overall, it was a pretty good day, and I met some great folks and caught up with some friends. I like the format of lots of short presentations.
KEYNOTE: Mark Jamison, Digital Innovation Lab, Capital One
(side note: married to jazz singer Cory Jamison)
- nontraditional financial services encroaching on traditional financial companies
- Nell Carter’s UX Wisdom: “Find out what they like, how they like it, and give it to them just that way.”
- learn directly from customers
- think big, start small, scale fast
- case study: Red Box at McDonalds
– double diamond innovation award 2002
– disrupt convenience store industry; do what ATMs did for banking; in one year
– failed except for DVDs
– now 28,000 locations; #2 distributor in North America; owned by CoinStar; sold for $200million profit - design simple experiences that are integrated into consumers’ natural behavior
– American Express Deals: “Sync + Explore = Save”; lots of steps to follow up on Twitter deal; more natural in FourSquare
– rethink deals: relevant (for me) -> easy (automate redemption) -> real discount (significant savings)
– just use the card and you get the deal
✪✪✪✪✩ Great case studies.
