I just left a really disappointing session by David Armano of Logic+Emotion and Critical Mass. I usually enjoy his blog and his visuals, but his presentation had little to offer as far as new ideas, new synthesis, or presentation charisma and excitement. He basically promoted iterative design and deployment with cross-functional teams of blended roles. Yup, that stuff works! And then he showed some web applications his company has done. Nice, but not impressive. No “wow.”
I think he could have made some real impact if he focused on how he started and ended the presentation: Web site design and implementation has become commoditized. You can get a decent site put up for a few hundred dollars now, so user experience – including interaction and emotion – has to differentiate your work from the off-shore stuff.
Thanks for the honest assessment. The talk seems to have gone over really well in the past, but maybe it’s time to update. Live and learn.
Hi David. Glad to hear from you. And I really do think there is meat in there, but maybe a more narrow focus with some more depth. Maybe I’ll see you this evening at Tao!