Kelly Braun of PayPal, Eva Gaumond of Oracle, and Wei Zhou (recorded) of Oracle presented on the challenges and value of doing international user research. Some tidbits:
- PayPal UX is based in San Jose, CA, but 43% of revenue is generated outside the US, and that number is rising.
- Recommend using a local vendor in the geography to do the research, and to always include a translator, and observe the first tests and provide feedback to the vendor.
- Even if you have to make compromises in the methods, the data is invaluable.
There was a lot of wide-ranging discussion and participation with the class. Unfortunately, I was participating and didn’t take notes like I should have, so this is all I wrote down!
